Read the full article here--THE CULT OF PHYSICALITY
In addition to a fantastic lead and nut graf, this article had some notable quotes:
(The name of their gym is Gym Jones, which is a reference to the cult leader, Jim Jones, who lead more than 900 people to suicide) “We knew some people would call us a cult,” Ms. Twight said, “so we decided to own the joke.”
“ ‘No’ is a complete sentence,” Ms. Twight said. “I don’t need to give a reason.”
In reference to working out, the gym's owner said: “It’s like sex,” she said. “You can’t just get up and leave afterwards. This is a relationship.”
This article was interesting, but the quotes from the exercise-intense gym owners and the manager really liven the whole thing up and give it some character.
Great read!!
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